Promotion of a Web Site
Promoting your site is very valuable. Here are some helpful
tips.
Print Media
If you advertise in newspapers or magazines, be sure to include
your web address. You may be able to run a smaller and less
expensive ad by directing readers to your web site. This is
especially cost saving if you now use color pictures. Be sure to
update your Yellow Pages or other phonebook ads.
Internet Directories
Many times directories such as SuperPages list your business and
allow for a web address link. Google your business name and find
your business. If the listing allows a web site link, contact
them and ask them to add your link.
Business Cards
You may have a supply of business cards available without your
web site address. If you do, print a message including your web
address on return address labels and affix the label to the
backside of the card. Next time you order cards, include you web
address.
Correspondence
All your correspondence should have your web address displayed.
Whether it is a letter, invoice or business check, include your
web address. Again, if you have a supply of correspondence on
hand, use return address labels to affix to the correspondence.
Be sure to have it in your return address or affix a label to
your envelopes. It is important that your web address is on
envelopes you mail. Remember the local post office employee or a
mail sorter at a company may see your web address and visit your
site which could result in new business.
Vehicles
Many companies overlook posting their web site address on
company vehicles. Why not have a mobile link to your site?
Signage
Do you have a sign located at the front of your property
adjacent to the street where you can post your web address? This
will allow drivers passing by the opportunity to visit your site
and find out more about you. You can also post your web site at
your entrances to your business. Remember, not every person will
make a purchase but by posting your web address, they may visit
your site periodically.
Email
E-mail is an easy way to get information to people. We can set
up an e-mail list where people can subscribe and unsubscribe
automatically. You can use the list to send information about
your business. Also, an Autoresponder can be set up. These work
by a person sending an e-mail to the autoresponder e-mail
address and the autoresponder automatically sends out
information to the requestor.
You can probably think of more ways to advertise your business
by using a web site. These tips are just some you can use now.
Organizations
We enjoy working with organizations. You may need a way to
promote your organization and events you sponsor to raise money
for worthy causes. We can show you an inexpensive way to obtain
an internet presence without having a full web site. If you run
print ads now or announcements, we can provide a one page site
and allow for a downloadable event flyer. The web address can be
inserted into your ad and you may be able to reduce the ad cost
plus lessen phone calls you need to respond to. See our Services
page for more information.
