|
Promotion of a Web Site
Promoting your site is very valuable.
Here are some helpful tips.
Print Media
If you advertise in newspapers or
magazines, be sure to include your web address. You may
be able to run a smaller and less expensive ad by directing readers
to your web site. This is especially cost saving if you now
use color pictures. Be sure to update your Yellow Pages or
other phonebook ads.
Internet Directories
Many times directories such as
SuperPages list your business and allow for a web address link.
Google your business name and find your business. If the
listing allows a web site link, contact them and ask them to add
your link.
Business Cards
You may have a supply of business
cards available without your web site address. If you do,
print a message including your web address on return address labels
and affix the label to the backside of the card. Next time you
order cards, include you web address.
Correspondence
All your correspondence should have
your web address displayed. Whether it is a letter, invoice or
business check, include your web address. Again, if you have a
supply of correspondence on hand, use return address labels to affix
to the correspondence. Be sure to have it in your return
address or affix a label to your envelopes. It is important
that your web address is on envelopes you mail. Remember the
local post office employee or a mail sorter at a company may see
your web address and visit your site which could result in new
business.
Vehicles
Many companies overlook posting
their web site address on company vehicles. Why not have a
mobile link to your site?
Signage
Do you have a sign located at the
front of your property adjacent to the street where you can post
your web address? This will allow drivers passing by the
opportunity to visit your site and find out more about you.
You can also post your web site at your entrances to your business.
Remember, not every person will make a purchase but by posting your
web address, they may visit your site periodically.
Email
E-mail is an easy way to get
information to people. We can set up an e-mail list where
people can subscribe and unsubscribe automatically. You can
use the list to send information about your business. Also, an
Autoresponder can be set up. These work by a person sending an
e-mail to the autoresponder e-mail address and the autoresponder
automatically sends out information to the requestor.
You can probably think of more ways to
advertise your business by using a web site. These tips are just
some you can use now.
Organizations
We enjoy working with organizations.
You may need a way to promote your organization and events you sponsor
to raise money for worthy causes. We can show an inexpensive way
to obtain an internet presence without having a full web site. If
you run print ads now or announcements, we can provide a one page site and allow for a
downloadable event flyer. The web address can be inserted into
your ad and you may be able to reduce the ad cost plus lessen phone
calls you need to respond to. See our Custom Page for more information. |
